The Development of Aan Tourism’s B2C Website by CitrusSoft

Introduction

Aan Tourism, one of the biggest travel agencies, desired to upgrade its customer experience by making booking more straightforward with a modern, user-friendly B2C website. CitrusSoft collaborated with Aan Tourism to create a contemporary, engaging website to simplify travel planning and boost online sales. The innovative B2C website dev.AanTourism.com resulted from this collaboration. 

Client Background

Aan Tourism has become a trusted name since it offers personal travel packages and travel services. Noticing the constant increase in travellers’ demand to book online, the company sought a strong web presence that could align with the vision of modern travellers.

Problems

Aan Tourism was not free from the following problems before being introduced to CitrusSoft:

• Old Website: Online booking capabilities are not supported by the old website.
• Inefficient Booking Process: The clients had to book and make inquiries based on manual investigations, which increased the delay period and decreased customer satisfaction.
• User Experience Issues: The previous platform was not intuitive, and navigation was difficult. This affected customers’ engagement and resulted in lower conversion rates. 

CitrusSoft Solution

CitrusSoft addressed all these issues with a state-of-the-art B2C website designed for Aan Tourism. Some of its key features are as follows:

• Responsive Design: The responsive design is developed to make it mobile-friendly for a smooth, consistent experience with all devices. 
• Advanced Booking System: An advanced booking system was also introduced, with real-time booking functionalities integrated with checking availability to ease trip planning and booking.
• Personalisation: Recommendations based on user’s preferences and browsing behaviour were made with travel packages
• Secure Payments: Secure payment gateways to assure customers of payment for smooth transactions.
• SEO Optimization: The website’s visibility in search engines was improved for more organic traffic and ranking.

Implementation

Development was divided into stages:

• Requirement Analysis: CitrusSoft collaborated with Aan Tourism to understand their project’s specific needs and objectives.
• Design and Development: The development team focused on a clean, intuitive layout with pleasing aesthetics for a visually appealing website.
• Testing and Optimization: The new B2C website underwent rigorous testing to ensure all features ran smoothly, and then it underwent optimisations based on user feedback.
• Deployment and Support: The site was successfully launched and supported to answer any post-launch issues and updates.

Results

The new B2C website had an instant and impactful impact:

• Increased Traffic: Within three months, traffic to the site increased by 50% due to improvements in SEO and user-friendly design.
• Higher Conversion Rates: The e-platform increased online booking by 40% due to the one-click booking process and personalised suggestions.
• Customer Satisfaction Increased: Customer comments also spoke about ease of use and convenience, which has now engendered higher retention rates.
• Operational Efficiency: Automated and integrated systems considerably reduced the work burden on Aan Tourism’s staff for focusing on customer services and growth.

Conclusion

This partnership by Aan Tourism with CitrusSoft has redefined the travel industry benchmark. Their B2C website met the target and delivered much more by providing customers with an enhanced travel planning experience and a business boost.